Casino owners were learning that entertainment was a pretty fair hook. No matter how well your casino is run, you need a good hook to get the gamblers through the door. Carl Cohen, esteemed as the greatest casino manager in the history of the business, made the team complete. Manhattan nightclub king Jack Entratter kept the Copa Room filled and made the party happen, every night. Beloved Texas gambler Jake Freedman was the public face. Underworld figures like Meyer Lansky, Doc Stacher, and Frank Costello provided the cash. Built in 1952 over the ashes of Hollywood Reporter publisher Billy Wilkerson’s last chance in Las Vegas, the Sands was a collective effort. This is the moment we remember, when Las Vegas became classic. Frank, Dean, and Sammy are about to take the stage.
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